Cuemars is an attitude. We eschew trends in favour of timeless style.  Our philosophy is founded on conscious curation and aesthetically engaging designs. At the heart of Cuemars is the adage: buy less, buy better. We house multiple independent brands that produce durable, culturally-relevant, contemporary clothing, lifestyle and homeware goods. 

Cuemars started with the vision that every purchasing choice can make a difference. We are committed to honest sustainability through our supply chain. From sourcing to distribution, we scrutinise every process and every supplier before it reaches you. We seek to actualise a positive buying experience. Our name is not just a product, it is a story.

We pursue cultural significance, driven by a belief that design is not synonymous with trends. Assuming a design practice based on our own transcription that, relevancy is contingent to nature, not only in this age, but universally. We are visionary curators of bodacious design and what good design should be; at its nexus is a persistent symbiosis with the environment. Our designs are a compliment to histories and natural, organic forms. - In a society cascading towards considered purchasing, we are instigators/provocateurs of such ebbs in culture.