Who can we trust in our journey to natural skincare?
As we strive to live more conscious lifestyles and grow ever more curious of the products we consume, natural skincare is prevailing in the beauty and cosmetics industry. At its core, consumers seek to know exactly what is in the lotions and potions they use day in and day out. With a heightened importance put on self-care and well-being, it is only natural our interests turn to what we are putting on our skin and how it might affect our health.
With audiences rebuking high end labels who green-wash products in favour of trends, there is more trust and reliability placed in independent businesses who strive to bring us safe and clean beauty. Unfortunately, there are limited laws in place to which say what can and can’t be used in our most intimate of products, leaving a margin for leading retailers to put skincare on the market with misleading ‘natural’ and ‘organic’ taglines. This leaves a great importance in knowing what exactly is in our beauty products so we can achieve peace of mind as well as beautiful, healthy skin!
Our leading ethos here at Cuemars is to provide products that are both kind to you and the planet. We house a variety of indie beauty brands that lead the way in using the best ingredients from nature, that are both ethically sourced and certified for your safety. Moving forward, opening up the conversation of what clean beauty means is essential, such as not being afraid of words such as ‘chemicals’, as after all, water is a chemical too! It is more so being aware of what is in our favourite cosmetics, how it was made and its journey from maker to your home.
Independent Beauty Brands changing the Industry
Kleen Soaps banishes plastic from our bathrooms in favour of this eco-friendly alternatives; Soap on a Rope! Not only 100% natural and vegan, founder Jutta hand crafts these sustainable soaps here in the UK. This waste free product is free from harsh chemicals, fragrances or artificial dyes, preservatives and are cruelty free (Jutta likes to test new batches on family and friends!). These soaps are not only long lasting but are kind and gentle to skin, we love them!
This indie beauty brand tackles London's leftover coffee waste and re-purposes it into beauty products your skin loves! Their range is both cruelty and palm oil free, as well as arriving in 100% recyclable packaging. We love their collection of serums and scrubs that work to hydrate and nourish the skin. The coffee grounds provide us with antioxidants, combined with chai spices and fruit stones, that are rich in vitamins A, C and E. Gentle of all skin types, from sensitive to acne prone.
A female-led business that creates skincare and scents, sourced from nature and crafted by hand. The ingredients are hand picked from the forests of Latvia and fused with organic coconut and sunflower oils to encase the powers of the wilderness. These products both enrich the skin and entice the senses with their candles, lotions and oils. We love their wild flower hand lotion and organic juniper soap, try it for yourself!
Sans[ceuticals] believe in effective and natural skincare, using only the finest natural ingredients to stimulate our skin and revitalise our bodies. Their multi use products span hair, face and body, ensuring maximum hydration, health and nourishment. Founder Lucy Vincent works alongside New Zealand's leading scientist and cell biologists to deliver a range of skincare products that enable true results as well as being sustainable.
Booming Bob is a water-less skincare brand that only uses the most potent oils, plant extracts and waxes that your skin will love. You can find the full list of ingredients on the front of the bottle, providing complete clarity and honesty of what you will be feeding your skin. Sustainability is the fuel behind this brand, from working with ecologically certified producers to staying clear of palm oils, this clean skincare brand remains transparent on what is in the bottle and how it got there.
Palm of Feronia
Palm of Feronia is a natural skincare brand that focuses on aromatheraphy and crystal healing, wih small batches being handmade locally here in London. The formulas are made with great care and consideration to bring you beauty products that provide therapeutic effects. Each item in this range is infused with crystals, selected for their healing properties, from cleansing oils to facial mists said to be used by Cleopatra herself! This brand is also committed to planting a tree with every purchase. Kind to skin and the planet!
Evolve Organic Beauty
Handmade in Hertfordshire, Evolve Organic Beauty is an award winning brand that is vegan, cruelty free and eco friendly. Full of antioxidants, natural oils, butters and extracts, this beauty brand has been committed to bringing us conscious skincare for 10 years now. This beauty brand even provides free sustainability seminars! Evolve better, Evolve kinder, Evolve greener.
Inspired by Thai Holistic Medicine, Malako Skincare was created with the ethos that wellness and nature is intrinsic. Utilising the power of plants and their medicinal benefits, this skincare range heals and uplifts - and also smells delicious! The team works closely with farmers in Thailand and the UK, cutting out the middle man to ensure ethical trading and a shared goal of crafting the highest quality product. Stimulate the senses with time-tested, locally harvested ingredients and savour their healing potential.
A French independent brand, run by women for women, seeking to provide simple access to daily intimate care. This collection of balms seek to soothe and hydrate intimate areas, from bums to boobs, bellies and vulvas. Created with the goal to ease the common discomforts faced by women. The ingredients are honest and plant based, with coconut oil leading the way to calm, soften and lend its anti-bacterial properties. Love the skin you are in.
"we are devoted to curating a range that is 100% safe for you, your loved ones and for the planet."
working towards a greener future
We take great responsibility in housing the best independent brands on the market who share like-minded values and are committed to clean and conscious beauty. There is so much importance in knowing what is in our daily skincare products and whether they have been derived from a reliable source. Not only is it great to support small and local businesses, but you can also learn how and even who made the balms and lotions that end up in your bathroom.
This honest and open approach is why consumers are favouring independent brands they can trust, over large corporate firms out to gain a profit. The brands we house here at Cuemars can ensure that their practises are both fair trade and eco-friendly. By utilising the ingredients Mother Nature has provided us with and pairing this with these sustainable practises, we can continue to reap the benefits of clean beauty.
These indie makers are equipped with extensive knowledge, tried-and-tested formulas and the shared goal of reducing our environmental impact. As our skincare collection continues to evolve and grow, we are devoted to curating a range that is 100% safe for you, your loved ones and for the planet.