STEPPING OUT IN STYLE
Since 2012, Bonne Maison has been creating mini masterpieces to adorn your ankles. These Egyptian cotton socks prove that socks don’t have to be boring, they can offer both comfort, style and ignite character into any outfit!
HI BÉATRICE, CAN YOU TELL US A LITTLE ABOUT YOUR BACKGROUND GROWING UP AND AS CREATIVE?
I grew up in France as the first of five children. I was learning painting conservation and restoration, from then my love for art history and paintings began.
WHEN DID YOU REALISE THAT YOU WANTED TO PURSUE A CAREER IN DESIGN?
When I was a student, I was working as a graphic designer for Christian Audigier who beginning his creative studio in Avignon.
Little by little, I chose this option and discovered I also liked to design clothes, learning everything by myself.
WHAT WOULD YOU SAY ARE THE CHALLENGES FACED BY DESIGNERS NOWADAYS?
No challenges for me, I am a very contemplative person, I just want to share my love for colours and patterns.
Also, not to be ashamed of the manufacturing process – we produce mainly in France in a little partner factory, and a small part in Portugal using a very good quality cotton.
WHAT DOES A NORMAL DAY IN THE STUDIO LOOK LIKE?
In my workplace, it is very calm. I just share my collection work with an intern, different for each collection, and they are really involved in the creative process.
COULD YOU PLEASE TELL US A BIT MORE ABOUT YOUR CREATIVE PROCESS WHEN IT COMES TO DESIGNING AND MAKING?
We create all the images for the brand with a very little team, and sometimes give the freedom to artists or a photographer.
WHAT DO YOU WANT TO COMMUNICATE TO THE PERSON WHO PURCHASES ONE OF YOUR PRODUCTS?
I just wish the people who buy our socks get a little moment of joy when they wear them, and I imagine what they might wear them with!
IF YOU HAD TO CHOOSE ONLY ONE OF YOUR PRODUCTS TO KEEP WITH YOU FOREVER, WHICH ONE WOULD IT BE?
I am not very attached to the products that I design, I prefer thinking about the next ones I can create!